Too Much TV: Your TV Talking Points For Wednesday, June 29th, 2022
It's bad news for Netflix, but not in the way you think...
Here's everything you need to know about the world of television for Wednesday, June 29th, 2022.
IT'S BAD NEWS FOR NETFLIX, BUT NOT IN THE WAY YOU THINK
Vox's Recode shared some data today from Antenna, which shows that Netflix's churn rate with new subscribers has jumped substantially since the end of last year.
A lot of the reporting around this is missing the point of the data and it's an illustration of how one data point can be easily misinterpreted.
The conventional wisdom is that this is another indication that people are getting tired of Netflix, they don't have enough "must-see" content to engage new subscribers, etc.
But if you combine this chart with the data from Whip Media I highlighted in yesterday's newsletter, you can draw a very different picture. According to that data, while Netflix subscriber satisfaction has dropped since last year, the primary reason cited by the participants of the survey was the recent price increase. While it was only a dollar per month in most cases, it seems to have had a big impact, especially given the increased competition from other streamers.
But it’s also important to look at what this chart shows. It's *new* subscribers. And given Netflix's mature market status in the United States, the company is running into the same problems any company faces when they have reached all of the likely customers. In a mature market, new subscribers are more fickle, more price sensitive and much more likely to window shop other options. Honestly, I would be surprised if Netflix's average subscriber acquisition costs hasn't increased substantially as well in the U.S. over the past 12-18 months.
This chart isn't great news for Netflix. But it's more a reflection of the challenges of acquiring new customers in a mature market than it is an indication of Netflix's overall weakness in the market.
BTW, I'd love to see some similar data from the UK, Europe or Asia.
NBC ANNOUNCES ITS FALL PREMIERE DATES
We're now getting a pretty good idea of what the fall premiere weeks will look like. NBC announced its fall premiere dates today and here's the rundown, in case you missed them. All times listed are ET:
Friday, September 9th:
8:00 p.m.: College Bowl
Sunday, September 11th:
7:00 p.m.: Football Night in America
8:15 p.m.: Sunday Night Football
Friday, September 16th:
9:00 p.m.: Dateline
Monday, September 19th:
8:00 p.m.: The Voice
10:00 p.m.: Quantum Leap
Tuesday, September 20th:
8:00 p.m.: The Voice
10:00 p.m.: New Amsterdam
Wednesday, September 21st:
8:00 p.m.: Chicago Med
9:00 p.m.: Chicago Fire
10:00 p.m.: Chicago PD
Thursday, September 22nd:
8:00 p.m.: Law & Order
9:00 p.m.: Law & Order: SVU
10:00 p.m.: Law & Order: Organized Crime
Saturday, September 24th:
9:00 p.m.: Dateline Mystery
Tuesday, September 27th:
9:00 p.m.: La Brea
Friday, November 4th:
8:00 p.m.: Lopez vs. Lopez
8:30 p.m.: Young Rock
PHILO'S 'MOST WATCHED' LIST FOR LAST WEEK
Here's a rundown of the most-watched titles on the entertainment vMVPD bundle Philo for the week ending Sunday, June 26th:
Top 10 Shows:
Tyler Perry’s Sistas (BET)
2022 BET Awards (BET)
Basketball Wives (VH1)
The First 48 (A&E)
VH1 Couples Retreat (VH1)
90 Day Fiance (TLC)
All the Queen’s Men (BET)
Mama June: From Not To Hot (WE tv)
SpongeBob Squarepants (Nickelodeon)
Top 5 Movies:
Two Tickets to Paradise (Hallmark)
He’s Not Worth Dying For (Lifetime)
Trapped With My Husband (LMN)
I Won’t Let You Go (Lifetime)
THIS ISN'T THE DISNEY BUNDLE I WAS THINKING OF
Most of you are probably familiar with the so-called "Disney Bundle," which offers subscribers basic Hulu, Disney+ and ESPN+ for a discounted price. But Disney has also started promoting what it describes as "National Geographic Premium," which is a Disney+ subscription combined with several National Geographic print products:
The "National Geographic Premium" offer is valid only for new and returning Disney+ subscribers with no current active subscription. $10.99 a month gets you:
*Exclusive content and access to natgeo.com, Nat Geo app, and full online archive.
* Nat Geo Kids magazine designed for kids ages 6-9 (10 issues/year)
*Access to Disney+ where you can stream endless entertainment including documentaries and shows from National Geographic only on Disney+, and much more!
* PLUS receive our Annual Special Edition: Year in Pictures
You can also pay $109 for an annual subscription or lock in two years for $190.
I'm assuming this more of a play to juice up print numbers than it is increase Disney+ numbers. Although I can see a scenario in which someone is interested in the magazines and decides "Oh, for this price I'll just get Disney+ as well."
But it's an interesting experiment and can see scenarios in which companies could bundle online products together with offline offerings.
ODDS AND SODS
* Paramount+ has announced that South Park: The Streaming Wars Part 2 will debut on Wednesday, July 13th, continuing the story of the town’s cutthroat (and very literal) streaming industry.
* Nikki Glaser's first HBO comedy special, Nikki Glaser: Good Clean Filth, premieres on Saturday, July 16th.
* It’s CompliPlated, a sort of variation of Chopped for vegan and gluten-free food, is premiering Thursday, August 11th on the Food Network.
* Season three of Jason Momoa's Apple TV+ series See will premiere on Friday, August 26th.
WHAT'S NEW FOR WEDNESDAY
Here's a quick rundown of all the new stuff premiering today on TV and streaming:
All Star Shore Series Premiere (Paramount+
Extraordinary Attorney Woo (Netflix)
Head On (Criterion)
More Power Series Premiere (History)
Pirate Gold Of Adak Island (Netflix)
Right to Offend: The Black Comedy Revolution (A&E)
Sistas Season Premiere (BET)
The Upshaws Season Two Part One Premiere (Netflix)
Click Here to see the list of all of the upcoming premiere dates for the next few months.
SEE YOU THURSDAY!
If you have any feedback, send it along to Rick@AllYourScreens.com and follow me on Twitter @aysrick.