Too Much TV: Your TV Talking Points For Friday, April 7th, 2023
Why The 'Pokemon' franchise matter to Netflix
Here's everything you need to know about the world of television for Friday, April 7th, 2023.
It's Good Friday and the Easter weekend, which means it's a somewhat slow day in the world of television. So this is a much shorter newsletter. On the other hand, if you're looking for a long read for the weekend, let me make a suggestion.....
WHY THE 'POKEMON' FRANCHISE MATTERS TO NETFLIX
I've spending a lot of time in recent weeks in the newsletter writing about the different metrics for success in the streaming world and what qualifies as a "hit" in 2023.
I just posted an extensive deep-dive on the impact the Pokemon franchise is bringing to Netflix. The streamer has premiered three seasons of the show since it signed a deal with the Pokemon Corporation in 2020 and has ordered a new stop-action series.
Utilizing data from Parrot Analytics as well as information from interviews with several never-to-named Netflix analysts, I was able to paint a very detailed look at the show's popularity on Netflix and how that viewer interest impacts how Netflix sees the show:
The daily demand for Pokemon is relatively stable, whether or not new episodes are released. In the case of Big Mouth, you see a big jump around October of 2022, when the latest season of the show was released. Overall, from January 1st, 2022-March 21st, 2023, Pokemon peaked as the 25th most in-demand TV series in the US while Big Mouth peaked at 106th.
Those number reflect what I was told on background from a data analyst at Netflix, who noted that a substantial portion of Pokemon viewers watched episodes more than once. And even more importantly to the streamer, they were more likely to engage with other animated titles on Netflix. And while the average Pokemon viewer might watch less non-animated Netflix content than the average Netflix viewer with the same demos, they were valuable to Netflix because anime is a genre that the streamer sees as important to its future growth, especially in less-mature markets.
And the data from Parrot seems to bear that out, since it shows that while the show is popular with anime fans in the United States, it's also important to subscribers globally.
Read the entire piece, which includes some informative charts and lots of viewer details from both the U.S. and the international markets.
WHAT'S NEW FOR THIS WEEKEND
FRIDAY, APRIL 7TH:
Birdie Wing-Golf Girls' Story (Crunchyroll)
Boom! Boom! The World vs. Boris Becker (Apple TV+)
Chupa (Netflix)
Gangs Of Lagos (Prime Video)
Gold Rush: Parker's Trail Season Premiere (Discovery)
Hello, Tomorrow! Season One Finale (Apple TV+)
Infidelity Can Be Fatal (Lifetime)
Jason Isbell: Running With Our Eyes Closed (HBO Max)
Jury Duty Series Premiere (Freevee)
Kings of Mulberry Street: Let Love Reign (Netflix)
Magical Destroyers (Crunchyroll)
Mashle: Magic And Muscles (Crunchyroll)
Oh Belinda (Netflix)
On A Wing & A Prayer (Prime Video)
Praise This (Peacock)
Rokudo's Bad Girls (Crunchyroll)
Schmigadoon Season Two Premiere (Apple TV+)
The Boarding School: Las Cumbres Series Premiere (Prime Video)
The Cafe Terrace And Its Goddesses (Crunchyroll)
The Legend Of J Dilla (FX)
The Very Very Best Of The '80s Season Premiere (AXS)
Thicker Than Water (Netflix)
Tiny Beautiful Things Series Premiere (Hulu)
Tonikawa: Over the Moon For You (Crunchyroll)
Too Cute Crisis (Hidive)
Transatlantic (Netflix)
SATURDAY, APRIL 8TH:
A Galaxy Next Door (Crunchyroll)
Critter Fixers: Country Vets Season Premiere (NatGeo Wild)
Dr. Oakley, Yukon Vet Season Premiere (NatGeo Wild)
Gospel Superfest 2023 Easter Special (BET)
Houses With History Season Premiere (HGTV)
Hunger (Netflix)
Love & Marriage: Huntsville Season Premiere (OWN)
My One-Hit Kill Sister (Crunchyroll)
Pride: A Seven Deadly Sins Story (Lifetime)
Summoned To Another World For A Second Time (Crunchyroll)
The Portable Door (MGM+)
The Professional Bridesmaid (Hallmark)
The Renovator Season Premiere (HGTV)
Totally Weird And Funny Series Premiere (The CW)
SUNDAY, APRIL 9TH:
A Grammy Salute To The Beach Boys (CBS)
Catching Lightning (Showtime)
Giving Hope: The Ni'Cola Mitchell Story (Lifetime)
Happy To Be Home With The Benkos Series Premiere (Magnolia)
Raven's Home Season Six Premiere (Disney)
The Blessing Bracelet (Hallmark Movies And Mysteries)
Click Here to see the list of all of the upcoming premiere dates for the next few months.
SEE YOU FRIDAY!
If you have any feedback, send it along to Rick@AllYourScreens.com and follow me on Twitter @aysrick.