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There's a levelheaded, patient quality to your writing that conveys a sense of true consideration for the reality of the topics you discuss and the big news-of-the-day that I think one one else is doing. As someone who generally reads all your updates from the week on a Friday evening, I've never felt any crankiness, but certainly a much appreciated 'let's be sensible about this' vibe that cuts through the noise of the constant stream of urgent, "official" proclamations coming from most other reporting on the industry (You nailed it with "Or things are framed in a way that reporters know will stoke the viral traffic fires because they are writing something they know their readers want to believe." in my opinion.)

I will absolutely be preordering your book as soon as you drop a link for us to do so; If it's anything like this newsletter, I'm certain it will be a valuable resource worth dedicating time to dive into and share widely. Thanks for the excellent work you do!!

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I really appreciate your kind thoughts and for being a subscriber. I really try hard to take a unique approach to the industry. But there are times when it feels as if I'm screaming into the abyss.

I will definitely let everyone know when the book can be preordered. I'm in the middle of wrapping it up now and I want to get it out before the industry changes so much that I have to rewrite it again :-)

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Nice to see another industry has a standard "It depends" answer.

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