2 Comments

I agree this could be a good move, although I do not trust Netflix to keep a firewall between the listings/recommendations in the app and prioritizing the service's own content. I think the better move (which could feasibly be integrated into JustWatch or a similar app - I use ReelGood fairly happily) is creating more social sharing options. I've never understood why a streamer doesn't let people do the Spotify thing and make playlists, recommendations, see what friends are watching, etc.

This functionality really helps keep users on the platform - I know that I cannot convince my kids to let me port our family subscription from Spotify to Apple Music (even though it's better sound quality, fairer to artists, has Joni Mitchell & Neil Young, etc.) because it would mean moving away from their friends and they fear losing their playlists. Netflix or another streamer offering similar functionality would definitely reduce potential churn.

Expand full comment

I use Just Watch almost every day. Deep integration into Netflix would be useful. The data that Netflix could get from search would enrich their decision making for shows and movies to license plus what to develop. And figure out how to port it to my Roku and I'm happy.

However, IMDB is the entertainment industry database. Why doesn't Amazon pull this move? Then integrate it into Roku.

Expand full comment