No data and just personal preference, but I’d throw shows on streamers around 6 ET (on weekdays, maybe delay a couple hours on Sundays). The slow build up you mention when released at midnight PT happens over the course of days so I guess I struggle, without seeing the data, to understand how you can tie that to the midnight release. And I don’t think a show needs to be GoT to be able to create “appointment viewing” buzz around them. Fandoms exist in small pockets everywhere (I know people who stayed up to watch Gilmore Girls at midnight for example). The other thing this makes me think about is Netflix (and some others) are terrible at showing you an up-to-date New Releases section, but that’s a different topic.
I can only go by the limited data I saw, but you're right in assuming it can take a day or two (or more) for the buzz to fully kick in.
I think the theory is in part that if something premieres at Midnight in the U.S., that gives the show nearly a full day to start getting some buzz before people are looking for something to watch in the U.S.
I'm not sure I entirely agree with the theory, but it is certainly one that a lot of people seem to believe.
Curious if there has even been much testing from these services. It seems they all have their set times and I struggle to remember any of them even trying something different.
No data and just personal preference, but I’d throw shows on streamers around 6 ET (on weekdays, maybe delay a couple hours on Sundays). The slow build up you mention when released at midnight PT happens over the course of days so I guess I struggle, without seeing the data, to understand how you can tie that to the midnight release. And I don’t think a show needs to be GoT to be able to create “appointment viewing” buzz around them. Fandoms exist in small pockets everywhere (I know people who stayed up to watch Gilmore Girls at midnight for example). The other thing this makes me think about is Netflix (and some others) are terrible at showing you an up-to-date New Releases section, but that’s a different topic.
I can only go by the limited data I saw, but you're right in assuming it can take a day or two (or more) for the buzz to fully kick in.
I think the theory is in part that if something premieres at Midnight in the U.S., that gives the show nearly a full day to start getting some buzz before people are looking for something to watch in the U.S.
I'm not sure I entirely agree with the theory, but it is certainly one that a lot of people seem to believe.
Curious if there has even been much testing from these services. It seems they all have their set times and I struggle to remember any of them even trying something different.