Thanks a lot for this piece Rick. I was one of these Pitchfork readers whose musical horizons were broaden by their insatiable curiosity. Such a shame to see them folded into GQ. The 2 brands have nothing to do with one another, not sure what the outcome will be.
Over the years, I lost touched with them though and to me it speaks to UI/UX and distribution. The website has barely changed in years. As I stopped using Facebook and therefore following Pitchfork socials, there was no place to interact with them (besides the newsletter which I ended up unsubscribing from). They were no longer front and centre (granted I also got older ☺️) but now I will miss them
That's an interesting perspective about Pitchfork. I was aware of its influence than a regular reader, I was pretty much out of its core demo.
I can speak from personal experience that the UI/UX issue is a challenging one any publication. Trying to figure out how readers want to interact and building that part of the business up can so easily go wrong.
Thanks a lot for this piece Rick. I was one of these Pitchfork readers whose musical horizons were broaden by their insatiable curiosity. Such a shame to see them folded into GQ. The 2 brands have nothing to do with one another, not sure what the outcome will be.
Over the years, I lost touched with them though and to me it speaks to UI/UX and distribution. The website has barely changed in years. As I stopped using Facebook and therefore following Pitchfork socials, there was no place to interact with them (besides the newsletter which I ended up unsubscribing from). They were no longer front and centre (granted I also got older ☺️) but now I will miss them
That's an interesting perspective about Pitchfork. I was aware of its influence than a regular reader, I was pretty much out of its core demo.
I can speak from personal experience that the UI/UX issue is a challenging one any publication. Trying to figure out how readers want to interact and building that part of the business up can so easily go wrong.