It's impossible to know for sure, but I would argue that Netflix could reap the ancillary benefits of GLASS ONION's limited release (earned media, buzzy "must-see" film release on the platform around Christmas) PLUS the est. $100m revenue if they gave it a full window. Would a successful theatrical run of a film ever *diminish* the attractiveness of a film with a streamer's audience?
Of course, it sounds like the details of the back end in the deal didn't really give them much of an option either way.
It's impossible to know for sure, but I would argue that Netflix could reap the ancillary benefits of GLASS ONION's limited release (earned media, buzzy "must-see" film release on the platform around Christmas) PLUS the est. $100m revenue if they gave it a full window. Would a successful theatrical run of a film ever *diminish* the attractiveness of a film with a streamer's audience?
Of course, it sounds like the details of the back end in the deal didn't really give them much of an option either way.