It's impossible to know for sure, but I would argue that Netflix could reap the ancillary benefits of GLASS ONION's limited release (earned media, buzzy "must-see" film release on the platform around Christmas) PLUS the est. $100m revenue if they gave it a full window. Would a successful theatrical run of a film ever *diminish* the attractiveness of a film with a streamer's audience?
Of course, it sounds like the details of the back end in the deal didn't really give them much of an option either way.
You could certainly be right as well. This is one of the stories where it's impossible to know for sure either way. It's also not clear to me how much the post-COVID market has changed for movies like this. The original did $300 million-ish worldwide. So while a lot of people are estimating "Glass Onion" could do as much or better, I can see one scenario in which it only does $200 million. Which then makes a global theatrical release a lot less attractive.
It's impossible to know for sure, but I would argue that Netflix could reap the ancillary benefits of GLASS ONION's limited release (earned media, buzzy "must-see" film release on the platform around Christmas) PLUS the est. $100m revenue if they gave it a full window. Would a successful theatrical run of a film ever *diminish* the attractiveness of a film with a streamer's audience?
Of course, it sounds like the details of the back end in the deal didn't really give them much of an option either way.
You could certainly be right as well. This is one of the stories where it's impossible to know for sure either way. It's also not clear to me how much the post-COVID market has changed for movies like this. The original did $300 million-ish worldwide. So while a lot of people are estimating "Glass Onion" could do as much or better, I can see one scenario in which it only does $200 million. Which then makes a global theatrical release a lot less attractive.