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Thanks for the piece Rick. Interesting as always. As I have thought more about your point on Peak TV The important data points that you have mentioned: total number of shows, total number of episodes, and total spend on shows. As you suggested in your piece, the total number of episodes likely peaked a number of years back. And it is difficult to compare cost per a season (though I do think it would be interesting to see average cost per season, per episode, and in total across shows). Additionally, and this relates back to another theme of your pieces, it is about driving value for the company for each show.

We could probably measure something like "cultural impact" to see if shows peaked in their influence on culture at some point, though social media has changed so much this might be hard. Is it maybe Net Profit Margin since this is all the CEOs really worry about in the end? But if peak Net Profit Margin is also a quality trough, do we want to call that the peak?

I think maybe the best would be to triangulate these to see if there is a point where Net Profit Margin, cultural impact, and (maybe) total number of episodes had their peaks together.

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